An ERAMET subsidiary and the world leader in metal powders for diamond tools, Eurotungstene put its dedicated new website online a few months ago. The overhaul comes under the modernisation of the company’s visual identity as well as the ERAMET Groupe’s online communication strategy.
Clarity, efficiency and consistency were the keywords in the website’s redesign. Eurotungstene achieved its goal through an uncluttered, dynamic site with a graphic style that recalls its core business of metal powder production. This makes it easy to circulate information on the Grenoble-based company to all its contacts, especially customers.
www.eurotungstene.com has four sections, focusing on the company itself and its structure, its products and markets, its commitments, and practical details such as contacting the company’s sales force. The new website also emphasises Eurotungstene’s extensive international presence. Another section tells visitors about the company’s history and its 60 years of expertise.
