{"id":30950,"date":"2019-10-01T12:00:00","date_gmt":"2019-10-01T10:00:00","guid":{"rendered":"https:\/\/www.eramet.com\/non-classifiee\/transport-au-gabon-la-setrag-lance-son-premier-site-internet\/"},"modified":"2023-08-07T16:12:12","modified_gmt":"2023-08-07T14:12:12","slug":"transport-au-gabon-la-setrag-lance-son-site-internet","status":"publish","type":"post","link":"https:\/\/www.eramet.com\/fr\/news\/transport-au-gabon-la-setrag-lance-son-site-internet\/","title":{"rendered":"Transport au Gabon : la Setrag lance son premier site internet !"},"content":{"rendered":"<div class=\"import2023\">\n<div class=\"chapo\">\n<p>Avec un nouveau site internet et une application mobile, la Setrag entre dans l\u2019\u00e8re du digital. De quoi booster le transport ferroviaire.<\/p>\n<\/div>\n<div>\n<p>Apr\u00e8s avoir rejoint les r\u00e9seaux sociaux l\u2019ann\u00e9e derni\u00e8re, la Setrag poss\u00e8de d\u00e9sormais son propre site web, ainsi qu\u2019une application mobile associ\u00e9e.<\/p>\n<p>Pourquoi maintenant ? \u00ab\u00a0<em>Ce site web r\u00e9pond \u00e0 une demande : parer le d\u00e9ficit d\u2019informations qui a \u00e9t\u00e9 constat\u00e9, \u00e0 la fois par la Setrag elle-m\u00eame et par les pouvoirs publics<\/em>\u00ab\u00a0, explique Christian Magni, directeur g\u00e9n\u00e9ral adjoint de la Setrag, lors de la conf\u00e9rence de presse d\u00e9di\u00e9e au lancement du site et de l\u2019application, le 30 septembre dernier \u00e0 Owendo (Gabon).<\/p>\n<p>Le site et l\u2019application r\u00e9pondent aussi \u00e0 une demande croissante d\u2019informations, demande directement li\u00e9e \u00e0 la forte augmentation du nombre de voyageurs depuis l\u2019ann\u00e9e derni\u00e8re. Ces nouveaux supports permettent donc \u00e0 la Setrag de mieux communiquer avec un nombre grandissant d\u2019usagers, d\u2019am\u00e9liorer la visibilit\u00e9 de sa marque et de ses services et de \u00ab\u00a0d\u00e9sengorger la gare d\u2019Owendo\u00a0\u00bb selon les mots du directeur g\u00e9n\u00e9ral.<\/p>\n<p>Ce site web et cette application s&rsquo;inscrivent dans la strat\u00e9gie RSE de la Setrag, qui met l&rsquo;accent sur le d\u00e9veloppement des communaut\u00e9s locales. Et cela passe justement par le recours \u00e0 des sous-traitants gabonais. Ainsi, ces nouveaux outils ont \u00e9t\u00e9 cr\u00e9\u00e9s en collaboration avec Yubile, une jeune start-up de Libreville sp\u00e9cialis\u00e9e dans le d\u00e9veloppement logiciel et web.<\/p>\n<p>Le site comprend une pr\u00e9sentation de la Setrag, de ses valeurs et de sa strat\u00e9gie RSE ; une section d\u00e9di\u00e9e au recrutement ; un listing et une carte des gares de la ligne ; des offres commerciales pour les particuliers et les professionnels ; les types de produits propos\u00e9s par la Setrag ; des recommandations pour les voyageurs ; des actualit\u00e9s sur l\u2019entreprise ; et une newsletter \u00e0 destination des usagers.<\/p>\n<p>Mais la Setrag ne compte pas s\u2019arr\u00eater l\u00e0 puisqu\u2019elle pr\u00e9voit \u00e9galement d\u2019ajouter la vente en ligne \u00e0 son site et son application : \u00ab\u00a0<em>Il s\u2019agira pour les usagers de pouvoir acheter leurs billets via leurs tablettes et leurs smartphones, sans se d\u00e9placer jusqu\u2019\u00e0 une gare, ce qui \u00e9tait le cas jusqu\u2019\u00e0 aujourd\u2019hui. Ce projet est en cours de d\u00e9ploiement, nous attendons la connexion de l\u2019ensemble de nos gares \u00e0 internet, et cette op\u00e9ration sera possible dans les semaines voire les mois qui suivent<\/em>\u00ab\u00a0, indique Christian Magni.<\/p>\n<div><a href=\"http:\/\/www.setrag.ga\/\">D\u00e9couvrir le nouveau site de la Setrag<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Avec un nouveau site internet et une application mobile, la Setrag entre dans l\u2019\u00e8re du digital. De quoi booster le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[32,34],"tags":[141,189],"class_list":["post-30950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-groupe","category-rse","tag-gabon","tag-setrag","nature-actualite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Transport au Gabon : la Setrag lance son premier site internet ! - 1 octobre 2019 - News - Eramet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eramet.com\/fr\/news\/transport-au-gabon-la-setrag-lance-son-site-internet\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transport au Gabon : la Setrag lance son premier site internet ! - 1 octobre 2019 - News - Eramet\" \/>\n<meta property=\"og:description\" content=\"Avec un nouveau site internet et une application mobile, la Setrag entre dans l\u2019\u00e8re du digital. 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